Towne Housing Real Estate: Revolutionizing Property Management and Maintenance in Western New York

Introduction

Towne Housing Real Estate has established itself as a leading force in the Western New York real estate market, offering a unique blend of commercial property sales and comprehensive handyman services. This case study examines how the company has successfully integrated these two facets of its business to create a one-stop solution for property owners and investors in Buffalo, NY, and surrounding areas.

Background

Founded in 2005, Towne Housing Real Estate began as a small commercial property brokerage in Buffalo, NY. Over time, the company recognized a growing need for reliable maintenance and repair services among its clients. In 2010, they launched their handyman division, which quickly became an integral part of their business model.

Challenge

The primary challenge Towne Housing Real Estate faced was creating a seamless integration between their commercial property sales and handyman services. They needed to develop a system that would allow them to:

1. Efficiently manage both aspects of the business
2. Provide added value to their commercial property clients
3. Expand their handyman services to a broader customer base
4. Establish a reputation as the go-to source for both property acquisition and maintenance

Solution

To address these challenges, Towne Housing Real Estate implemented the following strategies:

1. Developed a proprietary software system to manage both commercial property listings and handyman service requests
2. Created a dedicated team of skilled handymen capable of handling a wide range of repair and maintenance tasks
3. Offered bundled services, combining property sales with maintenance packages
4. Expanded their service area to include Cheektowaga, Niagara Falls, Lockport, West Seneca, and Lackawanna, NY
5. Launched a user-friendly website and mobile app for easy service requests and property searches

Results

The implementation of these strategies led to significant growth and success for Towne Housing Real Estate:

1. Commercial property sales increased by 35% within the first year of integrating handyman services
2. Handyman service requests grew by 150% in the first two years
3. Customer satisfaction ratings improved from 85% to 97%
4. The company’s client base expanded by 60% across all service areas
5. Towne Housing Real Estate became the top-rated property management and maintenance company in Western New York

Conclusion

By successfully integrating commercial property sales with comprehensive handyman services, Towne Housing Real Estate has created a unique value proposition for property owners and investors in Western New York. Their innovative approach to property management and maintenance has not only driven significant business growth but also established them as a trusted partner in the real estate industry.

The company’s success serves as a model for other real estate firms looking to diversify their offerings and provide added value to their clients. As Towne Housing Real Estate continues to expand and refine its services, it is well-positioned to maintain its leadership in the Western New York market and potentially explore opportunities for growth in other regions.